Every year, about 2.4 million couples get married in the U.S. and the average wedding costs $20,000. Weddings are a $70 billion a year business, according to an online wedding resource company called The Knot.
New developments in technology over the last decade have enabled processes that now produce fast and inexpensive on-demand production and distribution for a variety of products and services. It was during the Digital Revolution in the 1990s when there was a rapid drop in costs and expanded power of digital devices such as digital cameras, computers and mobile telephones.
Today, photographers have mastered the art form of digital photography, which allows clients much greater flexibility and artistic style for their cherished images which can be placed in digital photo frames, on websites and shared via iPods, handhelds, and on the Internet.
Media outlets have also had to change the way they do business in view of the Internet and online publishing, including the use of stock images as opposed to high-budget editorial productions. With the evolution of computers, chips and networks, futurists predict that four billion people will be doing Internet commerce by 2025.(Source: The Extreme Future, by James Canton.)
More and more photographers are adding stock photo websites and the latest trends includes cutting edge wedding images with wedding reception photos, beach wedding photos, celebrity stock photos, the green wedding, photos of wedding reception decorations, wedding fashions, scenes of brides, getting ready, bridesmaids, grooms, groomsmen, the bridal party, flowers, receptions, ceremonies, the toast, cake cutting, dancing and departures.
The Internet has created conditions where photographers can share a voice through images that provide a unique take on cultural trends and how they will shape weddings in the future. Many have launched wedding stock photos websites because of the tremendous growth in online advertising that is communicating, connecting and influencing contemporary and captive audiences online. Stock photography saves money on skyrocketing and extravagant production costs.
"Wedding images is a marketplace in itself, and it's important to offer those seeking wedding stock images a wide variety. Today's wedding ceremonies are often in unusual venues such as museums, gardens, spas, even zoos. And today's green weddings provide images of environmentally friendly flowers, beach wedding photos, table dйcor and hybrid cars and limos," said award-winning photo journalist, John Unrue.
Wedding images include fabulous food photos, jewelry, fashions, flowers, gifts churches, hotels, and even travel and destination, which can all be used on other websites and in magazines for hundreds of other products and services. There are also countless opportunities to shoot close-up images of family, friends and loved ones sharing moments that reflect timeless expressions that can be adapted to satisfy many other categories for websites or editorial image requirements.
Kristin Gabriel handles marketing communications for John J. Unrue Photography and www.unrueweddingstock.com. Unrue is the preferred house for wedding photos, celebrity photos, professional athletes, high-society and corporate executives requiring both photography excellence and discreet professionalism. Unrue's work has graced the pages of high-end publications such as Martha Stewart Weddings, Elegant Bride and Modern Bride magazines.
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